Key Account Management – 2 days

Course Objectives

Participants will learn how to adopt a truly customer-centric business strategy, by implementing the right structure to secure internal alignment and drive collaboration through a joint business plan, which is the key to successful key account relationships.

Indicative Course Content

  • Essential abilities
  • Identifying the right partners
  • Questions to ask potential clients
  • Identifying needs and wants
  • Engagement and accountability
  • Attaining internal support
  • Gaining commitment to resources
  • Maximising account value
  • Realistic assertions
  • Managing risk
  • Joint business plan
  • Scheduling frequent contact
  • Measuring progress
  • Presentation skills
  • Relationship skills
  • People skills
  • Finding new business

Our Key Account Management training equips key account managers with clear-cut strategies and tactics to ensure they develop and consolidate long term relationships with strategically important clients, whilst attaining mutually advantageous goals that optimise value and keep competitors at bay.

Only available in-house and can be held at either the client company’s offices, our London offices, or a regional hotel.