This famous quote by the late great Steve Jobs is 100% accurate 99% of the time
We’ve all seen presenters lose immediate credibility by using PowerPoint slides to help them remember what they are trying to communicate.
Almost as bad are those presenters who at conferences put up slides full of text; and whilst we’re speed-reading it, they’re leisurely telling it aloud. Consequently, as we can’t read and listen at the same time, all we’re hearing is a now boring and droning voice.
It’s astonishing that they don’t have the common sense to at least animate the slide so that we can only read a bit at a time in tune with their vocal message.
Maybe that’s why some sales training companies make a point on their website that they do not use PowerPoint slides during their training courses. However, at Drummond we disagree with that attitude and here’s the reason why!
Sales training is not an event, it’s a process with much to learn to become 100% competent. The learning and development cycle necessitate that the training company provides all the necessary tools to help the participants recall the new information being provided by the trainer.
If she or he is only talking, that only embeds 45% of the recall ability. The 55% missing is visuals and strutting the stage doesn’t cut it!
Therefore, Drummond have created hundreds of interesting and memorable slides as a back up to what we are conveying to participants. If you want to see one… click below to download, open and play as slideshow then click on Video.